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Pocketbike Racer
Burger King Launches Branded Games for XBox The games are titled "Pocketbike Racer," a racing game; "Big Bumpin'," which features bumper cars; and "Sneak King," in which the player - as the King mascot - must surprise hungry characters with a BK sandwich. In addition to the King, the games will feature other BK ad characters, such as Brooke Burke and the Subservient Chicken. The games will allow gamers to play against each other through XBox Live, and the Burger King website currently displays the high scores from the online gaming service. Advertising and gaming have been bedfellows since console gaming's entry into the mainstream in the '80s. While diehard gamers spent Sunday morning camping out for a Nintendo Wii, I had a different video game mission in mind. I sidestepped the long lines and walked right into my local Burger King (NYSE: BKC), ordered myself a value meal, and forked over $3.99 for a copy of the Big Bumpin' Xbox 360 game. The title, which works on both the 360 and the original Xbox system, is one of three that the fast food giant began selling on Sunday. Yesterday I went ahead and picked up PocketBike Racer to add to my collection. The next time my kids have a hankering for some BK, I will complete the trilogy by ponying up for Sneak King. At $3.99 a pop -- when most new next-generation games are fetching between $50 and $60 apiece -- I wasn't expecting much. Microsoft (Nasdaq: MSFT) helped produce the games, but Equity Marketing (Nasdaq: EMAK), the company that usually manufactures the kids' meal toy premiums at the chain, is (oddly enough) the one handling the warranty returns.
News Roundup: Knights of the Nine to Five Elements Strategy board gamers will want to check out every component of Wu Hing: The Five Elements, which is based on the five Chinese elements of wood, fire, earth, metal, and water. Put down the Madden and demo the stripped-down Bowl Bound College Football v1.51 (or grab the v1.51 patch if you're already in the game). Reviews, Interviews Not to be confused with Ninety-Nine Nights, Knights of the Nine falls in line for review over at Killer Betties. And they also forked over the money to review Pocketbike Racer -- getting a Burger King value meal somewhere in the transaction, too. Oleg Yavorsky of CSC Gamerworld speaks on Heroes of Annihilated Empires. Atomic Gamer monkeys around and gets their first Wii review out the door: Super Monkey Ball: Banana Blitz. And they also post their overall views of the Wii. Some good. Some bad. Burger King has gotten into the video-game business. Last week, the company introduced three Xbox games that are sold at Burger King restaurants for $3.99 each with the purchase of a Value Meal. Each of the games incorporates characters from Burger King advertising - meaning that vaguely creepy Burger King guy from the commercials is there, along with the Subservient Chicken and spokesmodel Brooke Burke. The games are designed to be easy to play and are rated "E for Everyone." Both Xbox and Xbox 360 versions of the games are included on each disc. The game features are customizable - or, as Burger King puts it, you can "have it your way." The games are: - Pocketbike Racer: This racing game puts characters on mini-motorbikes on five speedways. |
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